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British Financial Customers Rate Firms' Call Centers.

Financial Mail on Sunday, London Knight Ridder/Tribune Business News

Feb. 15--From Birmingham to Bangalore, Dundee to Delhi, call centres look much the same. Rows of operators sit in open-plan offices talking into headsets.

But customers find the service can be wildly different. In the hands of one firm, the technology works marvels. In the hands of another, it is simply a tool for inflicting misery on those at the other end of the line.

We asked readers to tell us what they thought about call centres. The responses show a huge gulf between

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