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Lancaster New Era, Pa., What's In Store Column.

By Patricia Poist, Lancaster New Era, Pa. Knight Ridder/Tribune Business News

Apr. 23--In looking around for places for you to spend your money, I stumbled upon something that I had never thought about before.

With the day-spa craze, men have been terribly cheated.

And yes, real men do want to look as good as possible.

They've been forking over more and more bucks to buy personal care products, the experts tell me. They like to get their nails done, have goo slathered on their faces, tea tree oil massaged into their heads, etc.

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