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Customer Relationship Management

Today's Must Read
Glen Ross
...time spent debating on who owns the conversation takes away from the more important discussion of...
Blog Post
Jonathan Farrington
When a colleague loaned me Stephen Covey’s “The Seven Habits Of Highly Successful People” many years ago, it took me about three months to get round to reading it – I now realise...
Blog Post
Glen Ross
For this customer segment your store name is important.
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Want to drive new sales without spending any money? It's easier than you think. Keep your friends close and your "enemies" closer......
Blog Post
Glen Ross
Are employees gaming the system or is Corporate measuring the wrong thing?
Blog Post
Kevin Stirtz
As I work with companies to help them improve their customer service, some things stand out. These are things a lot of organizations don’t do consistently. Yet if they did they’d find the...
Blog Post
Kevin Stirtz
Sometimes fiction can offer useful lessons for the real world. For example, one of my favorite TV shows, Burn Notice, seems to operate with some useful principles that transfer nicely to the world...
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Where many companies struggle though is with actually uncovering real customer needs that will drive any of these four approaches to profitable growth. Those companies that understand the evolving needs and problems of...
Blog Post
Glen Ross
I like the holistic approach here. I’m going to modify this into a check list and see how my organization measures up.
Blog Post
Kevin Stirtz
Little things make all the difference in customer service. They can contribute to a positive and memorable experience. They can ruin an otherwise decent situation. An otherwise completely average encounter can turn into...
Blog Post
Glen Ross
From a business perspective, managers should train their employees to ask customers this question:
Blog Post
Glen Ross
By  | Filed In: Colorectal Cancer and Cancer
What's that old saying about "Watching out for number 1?"
Blog Post
Glen Ross
I say let’s start another movement that you can participate in any time anywhere you’re a customer.
Blog Post
Kevin Stirtz
I remember when we were kids. We’d play all kinds of games. And when one kid pushed things too far (playing unfair) a parent might step in and enforce some basic rules on...
Blog Post
Kevin Stirtz
This is the first in a regular series of Top 10 lists. Every month I’ll present my top 10 list of resources that can help you improve customer service and increase customer loyalty....
Blog Post
Glen Ross
Does your strategy allow the customer to participate in the conversation?
Blog Post
Glen Ross
Assumptions can inhibit truly innovative thinking.
Blog Post
Susan Wilson Solovic
It costs more to get new business than it does to keep the customers you have. Tips to help you build a loyal customer base without breaking the bank....
Blog Post
Glen Ross
"Rock bottom has been a solid foundation on which I rebuilt my life."
Blog Post
Kevin Stirtz
A big mistake some companies make is they hire and manage people like they buy and manage equipment. They seem to believe people’s behaviors can be designed and managed like machines. And a...
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Business Glossary

Definitions for: Customer Relationship Management (CRM)
Customer Relationship Management (CRM)

the process of storing and analyzing data produced by sales calls, customer service centers, and actual purchases to improve insight into customer behavior.

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