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The Root Causes of Poor Communication

By Dyer, Sue
Publication: Agency Sales
Date: Friday, December 1 2006

Projects come in all types and sizes. There are information technology projects, strategic planning projects, budgeting projects, forecasting projects - almost any type of business activity will have a project associated with it. For the past 10 years I've asked project teams, "From your experience,

what is it that makes one project succeed?" More than 95 percent of team members said that good communication was the reason for their success. When I asked the teams, "From your experience, what is it that makes a project fail?" more than 95 percent said that poor communication was the reason for their failures. Clearly communication appears to be the key to project success.

After asking these questions of 134 different project teams and then working with each team to improve their results, I began to realize that often what the team believes to be a "communication" issue is actually a symptom of the real problem - or root cause. When a team identifies their problem as one of poor communication and then works to try and resolve the "poor communication" issue, I found that significant improvement could not be made. Only by understanding the root cause can you effectively work to solve the underlying issue.

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