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Piggy Bank

By Anonymous
Publication: ABA Bank Marketing
Date: Thursday, January 1 2004
HEADNOTE

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Institution: BancorpSouth Inc., Tupelo, Miss.

Assets: $10.2 billion; 250 locations in six states.

Agency: Maris, West & Baker Advertising Communications, Jackson, Miss.

>BancorpSouth was looking for a way to generate new money market and checking accounts in the Birmingham, Ala., market, which the bank had entered as a result of an acquisition.

The agency was directed to find a visually interesting way of dramatizing in print ads the benefits of the accounts. The result was two ads, which ran for a four-week period. Both ads resulted in an increase in bank accounts.

The agency says the ads were successful because of the visually interesting way in which they brought to life the product benefits.

In addition, make sure to read these articles:

  • Print Single: AWARD
    • IMAGE PHOTOGRAPH 1 IMAGE ILLUSTRATION 2 E Pluribus Unum Institution: BancorpSouth Inc., Tupelo, Miss. Assets: $10.5 billion; 240 locations Agency: Maris, West & Baker Advertising ......
  • Additions at MW&B
    • none ......
  • COMMUNICATION AGENCIES.
    • This section contains a listing of firms that offer advertising, public relations, direct marketing, sales promotion and/or Web site development services. Please refer to the ......
  • Piggy Monday
    • In this wickedly humorous tale about the importance of manners, Bloom (The Bus for Us, not reviewed, etc.) brings the reader into Mrs. Hubbub's classroom, ......
  • Piggy Monk Square
    • Sparra's life in Toxteth, a run-down neighborhood of Liverpool, is defined by the anger and contempt of others: she's caned at school by the headmaster, ......
  • Oww!
    • Fans of Snore! (2001) will welcome this return to the same barnyard full of helpful animals. It seems that Piggy Piglet has snagged a thorny ......
  • This piggy finds new market
    • EXCLUSIVE REPORT Harley-Davidson diehards are about to go hogwild: A new plush manufacturer has signed on to produce soft toys just in time for the ......
  • From the Editor
    • Dear Reader: If private fiduciaries treated a trust fund like Congress and prior administrations have treated the Social Security Trust they would have to answer ......
  • This Little Piggy
    • Divided into the types of games parents and children can play as they read these rhymes, this collection focuses on lifting, bumping, wiggling, clapping and ......
  • This Little Piggy Went To San Fran
    • Mapleton Communications is unleashing another Pig on California, this time in the Bay Area. The company has acquired classical KMZT (K-Mozart) San Francisco from Mt....
  • Voivod Preps Post-piggy Album
    • Veteran Canadian rock act Voivod will in June release "Katorz," its first album for The End Records.
  • Charlotte's Piggy Bank
    • First US edition of a sketchy, surreal episode from the creator of Elmer the patchwork elephant, featuring busy, wildly canted street scenes filled with camera-wielding ......
  • Piggy And Dad Go Fishing
    • Catch-and-release fishing takes its next logical step in this story of youthful sympathy. Young Piggy is very excited about going on his first fishing trip ......
  • FEATURE/This Little Piggy Said, ``What's your sign?''.
    • Feature & Lifestyle Editors FEATURE... --(BUSINESS WIRE FEATURES)--May 16, 2002 Though for a calloused few feet are to be considerately stored away in Mother Hubbard's ......
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