For massive hiring effort, Vegas resort wagers on high-tech, tried-and-true
By Berkshire, Jennifer C
Tuesday, March 1 2005
Tuesday, March 1 2005
Published on AllBusiness.com
HEADNOTE
RECRUITMENT & STAFFING
HEADNOTEA simple newspaper ad helped bring in a flood of candidates, but an online system lets managers and hopeful employees track the process
IMAGE PHOTOGRAPH 1UNDER CONSTRUCTION The $2.5 billion Wynn Las Vegas resort is set to open in late April.
WHEN ARTE NATHAN WENT looking for employees for a new Las Vegas hotel and casino, he did what any employer might do: He took out an ad in the local paper. The single full-page ad ran on the cover of the classifieds and cost $8,800. Four months later, Nathan, the chief human resources officer for Wynn Las Vegas, has received more than 100,000 applications. "Not a bad return," he says. Three smaller ads followed, along with a full-page community thank-you on January 2.