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Hakuhodo Advertising.

By Howard, Bob
Publication: Los Angeles Business Journal
Date: Monday, June 4 1990

Miscellany

The Mid-Wilshire office of Tokyo-based Hakuhodo Advertising has established a separate division to specialize in featuring U.S. sports and entertainment figures in commercials that air in Japan and has named George Miyake to head the new division. Miyake says the agency has signed

its first star, Arnold Schwarzenneger, to appear in an ad campaign for Takeda Pharmaceutical Co.

Bob Howard covers advertising, public relations and media in Los Angeles County.

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