Pizza-car signs bring piece of pie

Chances are, the car-mounted sign atop the pizzadelivery vehicle that whisked through your neighborhood last night was made here in Spokane by Cassel Promotions. The same might be true if you lived in New York, Boston, Las Vegas, or a host of other U.S. cities.

"We see our product everywhere we go," says Sam Cassel, vice president of the company.

Cassel Promotions, at 130 S. Division, makes and sells three-dimensional, lighted signs that look similar to those seen atop taxis. The signs, which the company calls Cabbies, are made in several sizes and shapes and can be attached to the roof of a delivery vehicle with magnets or affixed to its window. The Spokane company also makes flat signs and windsocks that can be attached to a vehicle's window.

Cassel claims only a few companies nationwide make delivery-vehicle signs similar to those of Cassel Promotions, and the Spokane company has captured about 40 percent of the market.

The delivery vehicle signs are just one aspect of Cassel Promotions' business, though, says Tracy Cassel, the company's president and Sam's brother. It also operates a promotional products division that prints customers' logos on all manner of items, as well as a banner and sign division.