Look Beyond Smartphones: iOS Beats Android

According to recent numbers, Apple ranks third in smartphone market share. That was according to comScore numbers released in February. Creative math also from comScore now puts the Apple iOS ahead of the Android operating system with 16.2 percent market share compared to Android’s 10.2 percent. There’s more behind the numbers to be considered.

I say creative math because comScore adds all devices using the iOS. That includes several generations of the iPhone, iPod Touch, iPad and iPad 2. Out of 234 million media device owners Apple makes up 37.9 million versis 23.8 million with devices using the Android OS. The numbers add up to a significant reach. With an installed base of 37.9 million, Apple’s iOS is a significant platform. There’s two points to consider.

First, not all devices using iOS have voice service. Additionally, not all of these devices have constant connectivity. A good portion are reliant on Wi-Fi to access the internet and live updates. All those apps that require a connection to function are only available when the device is within range. If you have an app that sends data one way or the other while it’s running, or requires a connection to update status such as GPS, consider having an “offline” mode that will allow a user to set up the details to await a Wi-Fi connection or offer some utility even when updates aren’t available.

A second factor to consider is your workforce. If your company’s budget allows for the cost of equipment, but maybe not a monthly connection charge, consider a device other than a smartphone. If it’s not necessary to provide a phone but there are functions your employees can benefit from with a portable device or available apps, think about providing an iPod or comparable device.

You can set up email on an iPod touch, apps run seamlessly, and VoIP services such as Skype allow for voice service. The downside is that there are periods your employee will have service, and periods of time they will not. In the car: no access. At home, access. Stop at a coffee shop and check in on email and other updates from the office. There’s an initial cost, but this is a cost effective way to give your workforce a portable device they can use to stay connected with home base.