Protecting your online assets.(Opinion)

Byline: Yurong Lin

Promoting your business online gets more difficult all the time. Establishing your presence is easy-the tough part is protecting it.

Defending your domain name from cybersquatters can be costly and time-consuming. The Internet grew so rapidly over the last decade that no international legal standards were set for the acceptance of domain names. As a result, many domains were registered by entities whose intent was to profit from the established brands of others.

This changed after a U.S. Court of Appeals ruling in October 2002 t