Going with the other leading brand: why Copernic Agent is better than Google, and other...

If there's one thing that annoys lawyers and writers and editors alike, it's the custom of using product trademarks as generic words. It happens when one product looms large in a market, people just use the trademark to describe the task it performs. Hence, we xerox documents with a lowercase x, and hoover carpets with a lowercase h. And we never ricoh or lanier a document, even if our photocopiers are not Xerox branded. Writers' trade journals are rife with lawyer-driven ads to protect trademarks. These ads are comically legalese, insisting that if a character wipes his nose, it