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CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but his size and scowl...

By MULLMAN, JEREMY
Publication: Advertising Age
Date: Monday, July 9 2007

Byline: JEREMY MULLMAN

jmullman@adage.com

Spike Lee looks incredulous.

The Lilliputian actor/director is looking up-straight up-at 7-foot-tall, 19-year-old basketball prodigy Greg Oden, trying to make small talk after a chance meeting in Omnicom Group's Madison Avenue lobby.

"I'm just glad you didn't sign with Adidas,'' joked Mr. Lee, who directed and starred in some of the best known Nike ads ever made.

"Why don't you like Adidas?'' Nike's newest endorser innocently inquired.

"Because it's gotta be the shoes!''

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CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but his size and scowl...

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