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Do I Have to Register My Trademark?

* From  Date: Wednesday, February 21 2007

Do you need to register a trademark with U.S. Patent and Trademark Office? The smart money says yes.

While nothing compels you to register a trademark — you develop ownership rights simply through trademark use — the benefits of registration generally outweigh the cost and inconvenience.

Registration makes it a lot easier to protect your trademark against would-be infringers and could end up saving you a lot of time and money.

What Is a Trademark and How to Get One
Host Hattie Bryant of Small Business School interviews Ruth Ellen Miller of Delaware-based lighting company NoUVIR.