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You Ain't Just Whistling Dixie: How Carol Moseley-Braun Used Rhetorical Status to Change Jesse...

By Walls, Celeste M
Publication: Western Journal of Communication
Date: Thursday, July 1 2004
HEADNOTE

Against the expectations of double minority researchers, Carol Moseley-Braun convinced a majority of senators to vote against an amendment for a design patent featuring the confederate flag. By effectively managing her rhetorical status, she turned sex, gender, and support for a minority viewpoint-the very qualities that Helms emphasized as detractors from Moseley-Braun's credibility in the Senate-into qualities that contributed to her credibility. In turn, increased credibility led to enhanced rhetorical status, which intervened to affect positively the efficacy of her arguments. Enactment and inspirational appeals are identified as the two rhetorical tools she used to prevail.

ON MAY 6, 1993, the Senate Judiciary Committee voted 13-2 to refuse to renew a design patent2 for an organizational logo of the United Daughters of the Confederacy (UDC). After 14 years, the patent had just expired. Freshman Senator and Judiciary Committee member Carol Moseley-Braun opposed the legislation. The primary reason for her opposition to the extension of the patent was its emblem, which featured the confederate insignia.

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