Entertainment Editors/Business Editors/High-Tech Writers
PHOENIX--(BUSINESS WIRE)--March 1, 2004
QuietTiger Inc. (OTC: QTIG), an international marketer of digital content security and enhancement products for the music and entertainment industry, has concluded an agreement with DIC Entertainment (http://www.dicentertainment.com), a preeminent children's entertainment company, to utilize SunnComm's MediaMax M4(TM) copyright protection and content management technologies on the upcoming Strawberry Shortcake enhanced CD sampler. The agreement adds a new platform to QuietTiger's expanding portfolio of industries utilizing digital content management, CD enhancement and copyright security.
Scheduled for release in Parent's Magazine's June 2004 issue, the all-new Strawberry Shortcake gift-with-purchase enhanced CD sampler marks the first time that the children's entertainment industry has copy-managed an audio release. Redeemable with a purchase of $25 worth of Strawberry Shortcake products, the CD features a Strawberry Shortcake five minute video short, "Growing Better All the Time"; popular music from KOCH Records' (http://www.kochint.com) "Strawberry Jams" audio CD; an interactive game sampler from Riverdeep; with printable coloring pages from Dalmatian Press, including a link to the Strawberry Shortcake Web site. (http://www.dicentertainment.com/dic_shows.html#Strawberry)
The Strawberry Shortcake enhanced CD sampler was developed to give children clear, simple messages and lessons about social interaction, while at the same time, encouraging singing and dancing. Since the enormously successful relaunch of the brand in first quarter 2003, Strawberry Shortcake has generated over $210 million at retail across all categories, building it into one of the top-selling children's properties last year.
SunnComm's MediaMax, the one reliable and universally playable solution for content copy management and copyright protection, offers owners of the Strawberry Shortcake CD a legal and easy-to-use interactive licensed framework which empowers the consumer to copy and share the content in harmony with the wishes of the copyright owner. The groundbreaking Strawberry Shortcake CD sampler will allow children to burn copies of each of three tracks from the sampler to send a song from the CD to a friend using SunnComm's MusicMail(TM). The bonus content and enhancements are accessible via a multimedia user interface which is added as a special session mastered on the disc and integrated as part of the MediaMax product.
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