No Time to Idle: Emission and Idling Reduction Technologies for EPA 2010.

PALO ALTO, Calif. -- North American heavy duty truck manufacturers seek to position themselves as global leaders in green technology and as a result market participants have made concerted efforts to develop innovative emission reduction technologies and solutions. Currently, market participants

face imminent industry regulations that address issues ranging from diesel engine emissions to idling. The implementation of these regulations will offer market participants an opportunity to leverage their technological innovations by introducing products and solutions that ensure compliance as well as demonstrate a return on investment.

New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of Emission and Idling Reduction Technologies for EPA 2010 and Idling Regulations Compliance, observes that as global emission regulations tighten in an effort to reduce global warming and fossil fuel reliance, the market for emission and idling reduction technologies will experience considerable growth.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the strategic analysis of emission and idling reduction technologies for EPA 2010 and idling regulations compliance, then send an e-mail to Sara Villarruel, Corporate Communications, at svillarruel_pr@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

"Stricter environmental regulations, growing generic competition and spiraling R&D costs have caused the North American heavy-duty truck industry to pay closer attention to the impending emission and idling reduction regulations," notes Frost & Sullivan Program Manager Sandeep Kar.

The implementation of these regulations will incite market participants to offer the most feasible and pertinent emission reduction solutions at attractive price-points. Moreover, escalating fuel efficiency concerns, foreign oil dependency, air quality deterioration, global warming and noise pollution concerns will continue to spur regulations as well as demand for emission reduction technologies.

Regulators and public interest groups scrutinize heavy trucks due to their immense weight, large dimensions, power requirements, emissions and the valuable goods they haul. The current regulatory environment related to emission reduction offers market participants an opportunity to create new revenue streams by developing innovative solutions. These regulations offer opportunities for market participants to develop hardware systems that reduce emissions as well as services and applications that enable regulation compliance monitoring.

However, the high up-front and lifecycle costs of most emission reduction solutions represent major marketing challenges for developers. Moreover, several fleet operators have opted to wait until core and enabling technologies mature before making decisions regarding emission reduction technologies.

"Market participants have to identify and invest in the most pertinent technologies among a vast array of emerging technologies that can facilitate the development of solutions offering sustainable revenue growth opportunities," says Kar. "The challenge is to not only develop and introduce such technologies and solutions, but also to do so at the lowest incremental cost."

The current situation demands concerted efforts by all stakeholders to develop standardized technology platforms that can spawn innovative and cost-effective emission reduction solutions. The development and introduction of harmonized engines, aftertreatment systems and idling reduction solutions will likely benefit end users by providing an attractive return on investment for regulatory compliance technologies.

Additionally, industry participants and consumers must act collaboratively to ensure collective action aimed at increasing adoption of emission reduction technologies. Vertical integration activities, such as OEM partnerships for the development and introduction of advanced emission reduction technologies will also increase adoption.

Strategic Analysis of Emission and Idling Reduction Technologies for EPA 2010 and Idling Regulations Compliance, is part of the Automotive & Transportation Growth Partnership Service program, which also includes research in the following markets: heavy truck technologies, advanced automotive technologies, and automotive aftermarket technologies. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting, and Career Best Practices empower clients to create a growth focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

Strategic Analysis of Emission and Idling Reduction Technologies for EPA 2010 and Idling Regulations Compliance

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