Newstream.com Digest: Actor Matt Dillon Signs First Skechers USA Worldwide Celebrity...

Business Editors

NEW YORK--(BUSINESS WIRE)

Jan. 23, 2001

Seven Defensive Bar Strategies for Super Bowl Sunday and Other Free

Multimedia Story Packages for Journalists

National Parks Need Bush to Keep Campaign Promise

In his only environmental

campaign statement, George W. Bush promised to eliminate the National Park Service's $4.9-billion maintenance and resource-protection backlog. He also promised to increase funding for scientific research by $20 million annually. For the sake of our national parks, which are falling apart, let's hold him to that promise.

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http://www.newstream.com/cgi-bin/display_story.cgi?1780

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Actor Matt Dillon Signs First SKECHERS USA Worldwide

Celebrity Endorsement Agreement

SKECHERS USA Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, announced today that it has signed its first worldwide celebrity endorsement agreement with actor Matt Dillon for its 2001-2002 SKECHERS Collection marketing campaign. Under the agreement, SKECHERS will have exclusive rights to worldwide print media in the United States and the more than 100 countries and territories where the SKECHERS brand is distributed.

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http://www.newstream.com/cgi-bin/display_story.cgi?1803

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Sam Adams' Seven Defensive Bar Strategies for Super Bowl Sunday

Just as Baltimore Raven Sam Adams will follow the playbook to keep the Giants from "crossing the goal line," the makers of Samuel Adams Beer have devised a defensive game plan of "Seven Super Bowl Sunday Strategies" to enable Superbowl fans on the sidelines hold their own against any "opposing forces."

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http://www.newstream.com/cgi-bin/display_story.cgi?1800

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Super Bowl Ad Veteran Monster.com Kicks Off 2001 Campaign

While the country's two best teams prepare to battle for football's greatest honor, another face-off will take place off the gridiron, as the world's most established brands and creative minds display their innovation and ingenuity during the commercial breaks.

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http://www.newstream.com/cgi-bin/display_story.cgi?1797

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Television Ads Tap Into Boomer Humor

This January, a new multi-million dollar TV ad campaign by Essilor of America Inc. (Essilor) for Varilux(R) progressive lenses debuts nationwide, depicting the plight of the baby boomer generation's struggle to remain active despite one of the most common signs of middle age.

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http://www.newstream.com/cgi-bin/display_story.cgi?1795

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Lelyveld Appointed Disney Vice President, Digital Industry Relations

Philip Lelyveld will lead Disney's efforts in emerging technology standards and related inter-industry technology strategies, including digital cinema, digital production and enhanced television standards, digital rights management and other new media initiatives.

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http://www.newstream.com/cgi-bin/display_story.cgi?1794

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Football Legend Don Shula Teams Up with Wyndham to Score a Touchdown

Legendary coach Don Shula, the winningest coach in history, with son Dave Shula and Wyndham International Inc. (NYSE:WYN) announce the opening of six new Shula's restaurants during first quarter 2001. Find out the details here -- download photos

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http://www.newstream.com/cgi-bin/display_story.cgi?1802

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Call to Protect Program

If you have an old wireless phone gathering dust, it could be put to good use protecting victims of domestic violence. Thousands of used wireless phones are already providing a lifeline and peace of mind for battered women. Motorola has the story.

You can reach the story directly by going to

http://www.newstream.com/cgi-bin/display_story.cgi?1796

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UIL Holdings Reports 16 Percent Increase in 2000 Earnings; 2001

Earnings Guidance Increased

UIL Holdings Corporation (UIL) reported that operating earnings amounted to $4.26 per share for 2000, up approximately 16 percent compared to $3.67 per share in 1999. Total earnings for 2000 were $4.32 per share compared to $3.71 per share for 1999. Both the regulated and non-regulated businesses of UIL achieved year-over-year growth.

You can reach the story directly by going to

http://www.newstream.com/cgi-bin/display_story.cgi?1799

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