Tutorial for Inventors on Creating a Marketing Plan

Even if you are not able to market your own invention, writing a marketing plan will help you to sell or license your invention to manufacturers, retailers, and other interested parties. You will be able to intelligently discuss the market for your invention with potential buyers.

This tutorial on how to write a marketing plan [from About.com] will provide you with the following marketing know-how:

Understand The Purpose Of A Marketing Plan
Identify strategies for conducting market research
Identify advantages of market research
Understand What The Marketing Plan Contains
Target market
Competition
Product
Marketing budget
Location
Pricing strategy
Promotional strategy

List
Advantages of developing a marketing plan
Disadvantages of developing a marketing plan

Prepare A Marketing Plan Outline

Develop An Effective Marketing Strategy
Advertising strategy
Promotional strategy"