Business Editors/Hi-Tech Writers

BRISTOL, Pa.--(BUSINESS WIRE)--Oct. 13, 2000

iPlace Inc. today announced that it has joined the TRUSTe privacy seal program. Today's announcement demonstrates that its website, iPlace.com, meets TRUSTe's strict requirements in the areas of disclosure, choice, access and security.

Beginning immediately, iPlace will prominently display the TRUSTe Privacy Seal, or "trustmark," on its website, iPlace.com. The TRUSTe seal offers a direct link to iPlace.com's privacy statement, which provides website visitors with details of the company's privacy and security policies. By displaying the TRUSTe privacy seal, iPlace will assure its customers about how the company's website handles personally identifiable information.

"iPlace.com is on a mission to provide consumers with access to their personal information that they have never been easily able to receive before," says Stu Siegel, president and CEO of iPlace. "Because the information is so private, we want to make sure that our users know that it is both protected and secure."

The TRUSTe privacy seal is an online branded symbol that signifies that a website has posted a privacy statement and, moreover, that the company's data gathering and dissemination practices address the elements of disclosure, choice, access and security outlined in the Federal Trade Commission's fair information practices. Specifically, TRUSTe's licensees must

-- disclose their information gathering and dissemination practices,

-- give users choice - through opt-in or opt-out - of any secondary uses of
their personal information,

-- provide users with access to their personal information to correct any
inaccuracies, and

-- ensure that reasonable security mechanisms are being used to protect the
data that is collected.

TRUSTe ensures that its licensees are in compliance with their privacy statement through regular monitoring and the TRUSTe Watchdog, an easy to use alternative dispute resolution mechanism for consumers.

"It has become increasingly clear that the TRUSTe seal has emerged as a symbol that consumers look for when deciding whether to do business with a website," said Bob Lewin, Executive Director and CEO of TRUSTe. "By becoming a TRUSTe licensee, iPlace.com is making it easy for its customers to protect their personal information online."

IPlace.com joins TRUSTe's worldwide licensee base of more than 1800 websites, with representation from virtually every vertical segment on the Internet.

About iPlace, Inc.

iPlace, Inc., is a leading provider of personally relevant information about credit, home, neighborhood, and other personal assets. The company's services, data, and technologies provide compelling information solutions: relationship building tools and transaction facilitation for more than 100,000 online and offline businesses. Strategic relationships include Yahoo!, Microsoft, Intuit, Freddie Mac, Wells Fargo, Equifax, NextCard, E-Loan, Cendant, CBS MarketWatch, MemberWorks--(Nasdaq:MBRS), which holds a significant equity stake--among many others.

Through its family of web products (QSpace.com, ConsumerInfo.com, HomeRadar.com, iPlacePro.com, and FreeCreditReport.com), iPlace receives approximately four million unique visitors per month. With its newly launched iPlace.com, the company introduced its proprietary infoStructure Technology(TM), enabling businesses to capture and deliver vital customer information while strengthening customer relationships via individually targeted communications.

About TRUSTe

TRUSTe, the leading privacy seal program, is an independent organization dedicated to building consumer trust and confidence in the Internet. The TRUSTe network of participating companies includes America Online, Excite@Home, Intel, Intuit, and Microsoft.

Founded in 1997, TRUSTe is the premier privacy seal program worldwide. The TRUSTe seal is currently displayed on all of the Internet's portal sites, 15 of the top 20 sites and approximately half of the top 100 sites. Nielsen/NetRatings recently rated TRUSTe the most visible symbol on the Internet. A recent Cheskin Research study found that the TRUSTe seal is the most trust-invoking symbol on the Web, with 69 percent of US web users recognizing the seal.

TRUSTe is based in San Jose, CA, with an office in Washington, DC. To learn more about protecting your privacy online, visit the TRUSTe website at www.truste.org.