New Media Ownership Rules Unlikely to Have Big Impact in Jacksonville, Fla.

By Mark Basch, The Florida Times-Union, Jacksonville Knight Ridder/Tribune Business News

Jun. 3--The Federal Communications Commission's new media ownership rules would create new cross-ownership and multiple ownership possibilities in Jacksonville. But with the area's major media outlets already spoken for by large corporations and probably not for sale, the new rules likely won't bring any changes locally.

"I don't think there are opportunities to do much else," said Ken Tonning, general manager of two Jacksonville television stations owned by Gannett