Kyodo News International, Tokyo Knight Ridder/Tribune Business News
Mar. 11--TOKYO -- Restaurant chain Yoshinoya D&C Co. launched a five-day campaign Thursday to promote sales of pork-on-rice dishes, which it introduced after running out of beef last month because of an import ban sparked by mad cow disease.
Shuji Abe, president of Yoshinoya, joined kitchen staff at an outlet in Tokyo's downtown Yurakucho area where he served as manager early in his career with the chain, to launch the "butadon" drive, in which the price of a standard-sized bowl is cut