Johnson & Johnson launches recruiting campaign for nurses.

That boom of babies born between 1945 and 1960, and soon dubbed the baby boomers, continues its cascading roar through American society, a demographic tsunami unbalancing and skewing everything in its path--day care, public schools, the universities, the workforce, etc.

Now the boomers are aging.

In 2000, 12.4% of the population was over 65, but by 2030 20% will be over 65.

Also aging are the nurses. In 2000 the average age of employed registered nurses was 43.3 years, a sobering figure when you realize that registered nurses under 30 that year ma