RemedyTemp Inc. Unveils New MAPS Technology To TargetAnd Recruit Workers.

ALISO VIEJO, Calif.--(BUSINESS WIRE)--March 24, 1999--Low unemployment rates contribute to the difficult task of finding qualified workers for many employers.

RemedyTemp Inc. (Nasdaq: REMX - news)(Remedy) has created and is now introducing a new technology, called MAPS(SM) (Market Analysis Profile

Remedy began its MAPS(SM) project by profiling nearly 75,000 top producing temporary associates and found that many had similar attitudes, behaviors and lifestyles. From the similarities in these psychographic profiles, Remedy was able to craft three distinct target groups.

"With MAPS(SM), we can tell what a targeted group of workers likes to watch on TV, how often they go to the movies, even what they tend to eat for dinner," said Bill Herbster, Remedy's vice president of marketing.

Remedy applied this psychographic data in markets across the country to map where the three target groups live. These maps graphically show the concentration of prime recruiting prospects by job category within each census block, the smallest possible geographic unit equivalent to the size of a neighborhood.

By focusing attention on neighborhoods where their targeted workers live, Remedy believes it not only increases the size of the available pool of workers but also significantly reduces mis-hires common with non-targeted methods such as generic, mass-media recruiting.

"Unlike traditional mass recruiting methods which broadcast the same message to everyone, we can focus our marketing activities with pinpoint accuracy," said Herbster. "MAPS gives us the ability to virtually clone our clients' best, most productive employees."

Armed with MAPS(SM) technology, Remedy is also able to proactively recruit the underemployed rather than limiting their search to the unemployed.

"In today's job market, it's difficult to find the right people unless you broaden your search beyond the small unemployed population," stated Remedy's President and Chief Executive Officer Paul W. Mikos. "MAPS(SM) enables us to target and recruit from a much larger pool of people -- many of whom are employed but still receptive to greater opportunities to accelerate their careers. MAPS(SM) will enable us to more consistently provide our clients with good, productive people."

RemedyTemp, with headquarters in Aliso Viejo, is an innovative user of technology to enhance customer service and operational efficiencies in all facets of its business. The company operates a network of over 245 offices and 150 on-site locations throughout the nation and Puerto Rico, deploying temporary workers to client companies. For more information about RemedyTemp, connect via www.remedystaff.com.

All forward-looking statements made by the company, including such statements herein, involve material risks and uncertainties and are subject to change based on factors beyond the control of the company. Accordingly, the company's actual results may differ materially from those expressed or implied in any such forward-looking statements as a result of various factors, including without limitation, those factors described in the company's filings with the Securities and Exchange Commission regarding risks affecting the company's financial condition and results of operations. The company does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.