Hiring college grads: what you should expect.

Bad news. Good news. Let's start with the bad: Baby boomers are leaving corporate America.

They are either starting their own entrepreneurial ventures, or they have invested well and plan to retire and go live the good life. This can be a challenge for businesses that have relied on the

The good news? There is a new generation of energetic, bright young people looking for jobs. Businesses should consider hiring recent college graduates. However, there are a few things you should know before making the offer.

WHAT RECENT GRADUATES KNOW

They know computer skills. Unlike previous generations who either learned it at a much later age or went kicking and screaming into the world of technology, these young people were practically born with a mouse in their hand. Even better, they are not afraid to learn new systems or new technology They've been learning for the past 20 years, and this is what they know how to do.

They know they need to start low and work hard. I'm not sure where the idea came that the younger generation believes they should start out making a huge annual salary. I have asked hundreds of college graduates what they think a reasonable starting salary is, and I have been pleasantly surprised with their realistic answers.

It is true that sometimes they have the "what's in it for me" attitude, but that usually refers to benefits, flexibility and a good working environment. (All the things they hear their baby boomer parents say.)

They know how to research your company. Or at least they should. There is no excuse for anyone (regardless of age) not to have done some research on your company and industry. College students seem to grasp the fact that visiting your website is the least they need to do before meeting you for that first interview.

WHAT THEY DON'T KNOW

They don't know what's out there. Unless a student finds a job listing on Craigslist or attends a career fair where your company is exhibiting, they really don't know the hundreds of jobs available. Many think, "If I major in advertising I need to work in an ad agency," and they don't realize how many of those skills are transferrable to so many different industries. Employers looking to hire this generation need to be creative in reaching them and talking about the opportunities your company or industry can provide.

They don't know how to interview. Very few people do. But someone with experience can usually let that experience sell them. Recent graduates have nothing to sell but themselves. They aren't comfortable selling their features (skills) as benefits to future employers. Very few companies will hire someone based on the fact they worked at Taco Bell in the summers, but if the interviewee can sell the fact they learned customer service skills and commitment to a job, that's a great benefit to their employer. When interviewing these students, ask questions that encourage them to show their skills, NOT their experience.

They don't know how to work. Training should be part of any new hire's process. Product or service training is crucial to their success. With recent graduates, you also need to spend some time teaching them how to work. Set expectations on everything from getting to work on time to learning to take criticism to not dancing on the tables at the company party. Don't assume anything.

Recent college graduates are eager to work. With some thought and planning on your part they can be a great investment for your business growth.

Alice Swanson teaches a sales management course at the University of Colorado Leeds School of Business. She is president of Learn to Earn Workshops, which coaches college seniors and recent graduates on defining their skills, interviewing and finding their first job out of college. She can be reached at alice@learntoearnworkshops.com

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