Sara Lee Makes Marketing Moves

NEW YORK Sara Lee said it would reorganize its marketing department, with CMO Kim Feil leaving the company in May and Philippe Schaillee, Sara Lee's vp, breakfast and snacking, tapped as North American head of marketing, strategy and research and development.

Also gone is Peter Reiner, vp, marketing for the Sara Lee brand, who was included in a companywide layoff last week that eliminated 300 positions.

Feil will pursue "general management opportunities," according to the Chicago Tribune. Feil joined Chicago-based Sara Lee as svp and CMO in August 2005 to lead all marketing efforts for the company's retail brands in North America. Feil had previously been vp, senior marketing officer at Kimberly-Clark.

The company has been restructuring over the past several years, including selling its Hanes brands and European meat division.

During an interview with Brandweek last year, Feil said, "Coming [in] during this transformation was an opportunity to take brands with great assets and build and drive them to becoming preferred brands with consumers."