CAA locks up jocks.(Colonial Athletic Association)

Creative Artists Agency has hired three execs to head up CAA Sports, the division that has quickly become a sports powerhouse.

CAA got into the sports game when it inked to make endorsement deals for then-USC quarterback Matt Leinart. The percentery then brought in Tom Condon from IMG and negotiated Leinart's football deal.

CAA also helped negotiate the deal that brought David Beckham to the Los Angeles Galaxy of Major League Soccer.

The division will be led by Howard Nuchow, who most recently was Mandalay Sports Entertainment prexy; David Rone, wh