|

| Free Newsletters

by Topic by Industry by Geography

Business Credit Business Travel Franchising Personal Finance Sales & Selling Technology Women in Business Careers E-Commerce & Internet Finance & Accounting Labor & Employment Management Marketing & Advertising Operations Starting a Business > See All

by Title A-H by Title I-P by Title Q-Z > See All

Business Intelligence Small Business Blog Business Planning E-Commerce & Internet Finance & Accounting Home-Based Business Human Resources & Employment Management & Leadership Marketing & Advertising Operations Sales Technology Women in Business > See All

Hiring & Firing Intellectual Property Internet & Technology Legal Mergers & Acquisitions Money & Fundraising Real Estate/Landlord-Tenant Sales & Marketing Starting a Business Business Guides Forms Kits > See All

Construction Medical Practices Restaurants Retail Trade Manufacturing Real Estate Wholesale Trade > See All

Accounting Advertising & Marketing Computers & Software Financial Services Human Resources Internet & Online Management Small Business > See All

Business Exchange Business Answers Buyer's Guides Franchise Opportunities Glossary Trials & Downloads Partner Resources Podcast Library Quote Center Video Library Web Site Tools > See All

Professional Journals

Keep abreast of the latest news and trends in your industry. Browse through 7 million articles from over 1,500 periodicals.

Journal of Consumer Affairs

Latest Issue: 09/22/2008

View Journal Archives

In This Issue

1-10 (of 10) related articles Sort by: Relevance \| Date Items per page
1. Pet peeves: trademark law and the consumer enjoyment of brand pet parodies. Consumers appear to appreciate trademark parodies, particularly those that are related to pets. In contrast, some trademark owners object to such parodies. However, as this ... (PERIODICAL ARTICLE) 2. Disentangling the differences between abusive and predatory lending:... This study describes how mortgage professionals differentiate abusive from predatory lending. Data were analyzed qualitatively. The results indicate that some users of this term do ... (PERIODICAL ARTICLE) 3. Neuromarketing and consumer free will. This article examines the impact of discoveries and methods of neuroscience on marketing practices as they relate to the exercise of individual free will. Thus, ... (PERIODICAL ARTICLE) 4. Consumer vulnerability and credit card knowledge among developmentally... This study represents an exploratory investigation of credit card knowledge among one vulnerable consumer segment--the developmentally disabled. The results suggest that many of the individuals ... (PERIODICAL ARTICLE) 5. Picture-text incongruency in print advertisements among low- and... While low-literacy consumers rely heavily on pictorial information when making market-based decisions, they also do attempt to read relevant information. When the advertisement picture and ... (PERIODICAL ARTICLE) 6. The often-forgotten nonfuneral consumer grief for the grieving. Consumer protection advocates and resulting government regulation of the death care industry tend to focus on the most obvious problems, those caused by deceptive sales ... (PERIODICAL ARTICLE) 7. Cautions and concerns in experimental research on the consumer interest. Most published consumer research presents data from surveys or other data analyses that, at best, report that certain things tend to happen at the same ... (PERIODICAL ARTICLE) 8. Gunmakers Target Women At a marketing and public policy conference some years back, the researchers' review of gun advertising concluded that women were "disproportionately" and "unfairly" targeted by ... (PERIODICAL ARTICLE) 9. Parental Influence and Teens' Attitude Toward Privacy This study examines the impact of parental influence on teens' attitude toward privacy protection. Survey data show that teens high in concept-oriented family communication tend ... (PERIODICAL ARTICLE) 10. Product Safety Regulation as a Model for Financial Services Regulation Because of product safety regulations, exploding toasters and other dangerous products are rare in the American marketplace. (PERIODICAL ARTICLE)
1-10 (of 10) related articles Sort by: Relevance \| Date Items per page 1-10 (of 10) related articles

Browse Journal Archives

▼ - newer

older - ▼

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

Back to Professional Journals Home

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists

Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.