Journal of Consumer Affairs

Environmental concern has been an important topic for more than 40 years and has recently become even more...

Appreciating that some consumer scholars are expressing frustration with the limitations of consumer literacy, this article offers the...

Over the decades, schools of higher education seem to evolve, or at least change. Colleges that in the...

People's self-regulatory focus may determine the effectiveness of stop-smoking campaigns. An experiment with 226 young smokers investigated the...

Information regulation is intended to enhance consumer decision making. However, past studies raise concerns about the effects of...

When people complain, government agencies often respond. When regulations are threatened, businesses often offer reassurances that the problems...