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Issue Date:
09/22/2001
In This Issue
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1. Do traditional strategic concepts apply in the
e-marketing context?
Abstract This paper explores generic marketing strategies and competitive market positioning in the context of the Australian online book industry. The key research question is ... (PERIODICAL ARTICLE)
2. Determinants of governance structure for the
electronic value chain:...
Abstract This paper investigates boundary decisions that determine governance structures, particularly intermediaries and external contractors, for executing the primary functions of procurement, sales, and information ... (PERIODICAL ARTICLE)
3. Discount retail profitability: a harbinger for
e-commerce?
Abstract Expansion of electronic commerce has the potential to increase retail productivity. However, these gains may not translate into enhanced retailer profitability. This study examines ... (PERIODICAL ARTICLE)
4. Emerging value propositions for
m-commerce.
Abstract The proliferation of mobile Internet devices is creating an unparalleled opportunity for e-commerce to leverage the benefits of mobility. Mobile e-commerce, commonly referred to ... (PERIODICAL ARTICLE)
5. Consumer attitudes towards multi-channel
retailers' web sites: the role of...
Abstract The study examines how different consumers evaluate online shopping sites set up by bricks-and-mortar retailers. In particular, it examines how differences in consumers' information ... (PERIODICAL ARTICLE)
6. Introduction by guest editors: how to play the
e-commerce game. (Journal...
In the last several years, there has been a change in thinking with regard to e-commerce and e-marketing strategies. With the failure of numerous well-funded ... (PERIODICAL ARTICLE) | |
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1-6 (of 6) related articles
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1-6 (of 6) related articles
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