Journal of Business Strategies

In the last several years, there has been a change in thinking with regard to e-commerce and e-marketing...

Abstract The study examines how different consumers evaluate online shopping sites set up by bricks-and-mortar retailers. In particular,...

Abstract The proliferation of mobile Internet devices is creating an unparalleled opportunity for e-commerce to leverage the benefits...

Abstract Expansion of electronic commerce has the potential to increase retail productivity. However, these gains may not translate...

Abstract This paper investigates boundary decisions that determine governance structures, particularly intermediaries and external contractors, for executing the...

Abstract This paper explores generic marketing strategies and competitive market positioning in the context of the Australian online...