Business Periodicals

Journal of Advertising: 20051222

Search for a specific term, browse the articles listed below, or view the archives at the bottom of the page.

Periodical Article Results

1-9 (of 9) related articles Sort by: Relevance \| Date Items per page
1. Managing integrated marketing communication (IMC) through strategic... Increasingly, marketers are turning to brand histories and historical associations as sources of market value (Penaloza 2000) and a "cultural marker of legitimacy and authenticity" ... (PERIODICAL ARTICLE) 2. The legal challenge of integrated marketing communication (IMC):... Integrated marketing communication (IMC) has been recognized as "the major communications development of the last decade of the 20th century" (Kitchen et al. 2004, p. (PERIODICAL ARTICLE) 3. Brand strategy and integrated marketing communication (IMC): a case study... Integrated marketing communication (IMC) is defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or ... (PERIODICAL ARTICLE) 4. Integrated marketing communication (IMC) and brand identity as critical... For practitioners, integrated marketing communication (IMC) has (1) become widely accepted, (2) has pervaded various levels within the firm, and (3) has become an integral ... (PERIODICAL ARTICLE) 5. An empirical investigation of the interaction between publicity,... Integrated marketing communications (IMC) has been described as a natural and "inevitable" result of progress in promotional tools and convergence in media (Schultz 1996). Over ... (PERIODICAL ARTICLE) 6. Performance auditing of integrated marketing communication (IMC) actions... Traditionally, academics and practitioners in the field of marketing have supported the notion that marketing communication plays an important role in building and maintaining stakeholder ... (PERIODICAL ARTICLE) 7. The brand capability value of integrated marketing communication (IMC). It is now widely accepted that intangible assets provide the most sustainable source of competitive advantage (Barskey and Marchant 2000; Leadbeater 2000; Litman 2000). Indeed, ... (PERIODICAL ARTICLE) 8. The relationship between Integrated Marketing Communication, market... Marketing communication plays an important role in building and maintaining stakeholder relationships, and in leveraging these relationships in terms of brand and channel equity (Dawar ... (PERIODICAL ARTICLE) 9. From the editor. In creating this special issue, we have tried to fill a long-felt need for greater theoretical development in integrated marketing communication (IMC), as well as ... (PERIODICAL ARTICLE)
1-9 (of 9) related articles Sort by: Relevance \| Date Items per page

Journal of Advertising Archives

2005

December 22

September 22

June 22

March 22

Top Resources

Business Advice

Browse by Industry

Browse by Geography

Site Resources

Tools

Sponsored Links

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

© Copyright 2008 The Gale Group, Inc. All rights reserved.

You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.