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Issue Date:
09/22/2005
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1-8 (of 8) related articles
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1. The medium as a contextual cue: effects of creative
media choice.
"The medium is the message." This expression was coined in the 1960s by Marshall McLuhan, who suggested that the medium creates imagery and awareness of ... (PERIODICAL ARTICLE)
2. Harmonious regional advertising regulation? A
comparative examination of...
Advertising regulation has been widely recognized as a significant environmental factor that impacts international advertising (Clegg 2002; Daniels 1995; Duncan and Ramaprasad 1995; Erevelles et ... (PERIODICAL ARTICLE)
3. Advocacy advertising for biotechnology: the effect of
public...
Once only a small part of an advertising budget, corporate advertising is a growing, yet controversial, strategy (Belch and Belch 2004; Wilcox, Ault, and Agee ... (PERIODICAL ARTICLE)
4. Recall and persuasion: does creative advertising
matter?
Creativity is arguably a very important component of advertising. Advertising agencies pride themselves on industry awards, which are often focused more on the creativity of ... (PERIODICAL ARTICLE)
5. Effects of interactivity in a Web site: the moderating
effect of need for...
The impact of the Internet on advertising has been very important in recent years, and it continues to grow (Ha 2003; Leong, Huang, and Stanners ... (PERIODICAL ARTICLE)
6. Transforming consumer experience: when timing
matters.
Advertising has been said to transform consumer experience, that is, rendering it different than it might have been without the advertising information (Hoch and Deighton ... (PERIODICAL ARTICLE)
7. Ad skepticism: the consequences of
disbelief.
Advertising is an industry that involves billions of dollars per year (nearly $250 billion for 2003 [McCann-Erickson 2003]), employing bright minds with access to state-of-the-art ... (PERIODICAL ARTICLE)
8. Plans for my last year as editor.
I am entering the homestretch of my term as Editor of the Journal of Advertising. It has been a pleasure to serve in this capacity. (PERIODICAL ARTICLE) | |
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1-8 (of 8) related articles
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