Business Periodicals

Journal of Advertising

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Issue Date: 06/22/2005

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1. Perspectives on advertising research: views from winners of the American... Advertising across traditional and new media continues to contribute significantly to the marketing activities of most goods and services. In 2003, overall advertising expenditures in ... (PERIODICAL ARTICLE) 2. Cross-cultural comparisons of interactivity on corporate Web sites: the... The advent of the Internet has provided more opportunities and applications for advertisers and marketers in their strategy development because of its advantageous properties such ... (PERIODICAL ARTICLE) 3. Lessons from the rich and famous: a cross-cultural comparison of celebrity... Today's American society is said to be fascinated with celebrities (Schickel 1985). Many successful individuals from a variety of fields, ranging from entertainment to sports, ... (PERIODICAL ARTICLE) 4. Banner advertiser--Web site context congruity and color effects on... The changes in the way that advertisers are integrating Internet advertising into their overall efforts is indicative of the growing maturity of the medium. We ... (PERIODICAL ARTICLE) 5. Internet uses and gratifications: a structural equation model of... There is little doubt that the Internet has experienced an exponential growth in the number of users and has created enormous increases in its marketing ... (PERIODICAL ARTICLE) 6. Sociolinguistic effects on code-switched ads targeting bilingual consumers. Some studies in marketing have begun to explore the influence of language on information processing and, in particular, on memory processes (e.g., Schmitt, Pan, and ... (PERIODICAL ARTICLE) 7. Sponsorship-linked marketing: opening the black box. Research on sponsorship-linked marketing spans several literatures, including the marketing subdiscipline areas of advertising, consumer behavior, and strategy, as well as sports management, human movement ... (PERIODICAL ARTICLE) 8. Indirect persuasion in advertising: how consumers process metaphors... In current advertising practice, it is rare to find magazine ads that lead off with a direct verbal claim such as "Tide gets clothes clean." ... (PERIODICAL ARTICLE) 9. From the editor. I am using this column to update readers on the state of the Journal As noted in my Summer 2004 "From the Editor" column, tradition ... (PERIODICAL ARTICLE)
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