Business Periodicals

Journal of Advertising: 20041222

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1. Why do people avoid advertising on the Internet? The purpose of this research is to engender a detailed explication of what drives ad avoidance on the internet. Advertisers and marketers have become disenchanted ... (PERIODICAL ARTICLE) 2. The effectiveness of comparative advertising in Korea and the united... Despite differences in the use of comparative advertising from country to country, little research has been done to explain or predict the differences in the ... (PERIODICAL ARTICLE) 3. Australian media vehicles' standards for acceptable advertising. In Australia, as in the United States, no mass media vehicle--no television station, cable or broadcast network, magazine, radio station or newspaper--is required to accept ... (PERIODICAL ARTICLE) 4. The effects of cognitive resource requirements, availability, and argument... An ongoing concern of advertising practitioners is the persuasive impact of their marketing communications. One of the most widely employed measures of persuasive impact is ... (PERIODICAL ARTICLE) 5. A model of marketing information flow: what creatives obtain and want to... The quality of agency creative work has been found to be the most important aspect of selecting and retaining an advertising agency, and is reported ... (PERIODICAL ARTICLE) 6. The influence of ad model ethnicity and self-referencing on attitudes:... A key consideration for marketers today is the changing face of society, particularly regarding ethnicity. For example, the ethnic group that is the focus of ... (PERIODICAL ARTICLE) 7. How and when advertising can influence memory for consumer experience. Remember your childhood visit to Disneyland--Cinderella's castle glistening, the cartoon characters laughing, grouping for photos, the many rides with their height requirements, the smells of ... (PERIODICAL ARTICLE) 8. From the editor. First, please join me in congratulating the Journal's editorial assistant, Larisa Vereshchagina, on the birth of her daughter Ekaterina. Second, I would also like to ... (PERIODICAL ARTICLE)
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2005

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