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Journal of Advertising: 20040922

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1. Do not wait to reveal the brand name: the effect of brand-name placement... An important issue in the design and execution of advertising messages is ensuring that consumers' reactions to advertising are associated with the name of the ... (PERIODICAL ARTICLE) 2. Chinese consumer readings of global and local advertising appeals. The globalizing nature of the world economy has been evident since at least 20 years ago, when Levitt (1983) called for global marketing strategies. During ... (PERIODICAL ARTICLE) 3. Communicating with the sexes: male and female responses to print... Its {Nike's} executives have come up with strategies they hope will take advantage of the differences between how women and men conceive of sport, how ... (PERIODICAL ARTICLE) 4. From despicable to collectible: the evolution of collective memories for... Many advertisements from the past, including those created for particular brands (e.g., Coca-Cola, Ford) and by particular artists (e.g., Haddon Sundblom, Palmer Cox), are highly ... (PERIODICAL ARTICLE) 5. The power of reflection: an empirical examination of nostalgia advertising... Perhaps it is no coincidence that at a time when Americans are becoming increasingly uncertain and anxious about the future, many marketers and advertisers are ... (PERIODICAL ARTICLE) 6. Using animated spokes-characters in advertising to young children: does... Ongoing debate about the efficacy and ethics of advertising to children has existed since the early days of television (see Bandyopadhyay, Kindrea, and Sharp 2001 ... (PERIODICAL ARTICLE) 7. From the editor. REVIEWING At the time of this writing, I am in the middle of my second year as Editor of the Journal. We received over 130 ... (PERIODICAL ARTICLE)
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