Business Periodicals

Journal of Advertising

Search for a specific term, browse the articles listed below, or view the archives at the bottom of the page.

Issue Date: 06/22/2004

Periodical Article Results

1-8 (of 8) related articles Sort by: Relevance \| Date Items per page
1. Television and Web advertising synergies. Communicators and marketers frequently use multiple communication tools (e.g., advertising, public relations, and direct marketing) or channels (e.g., television, magazines, and the Web) within a ... (PERIODICAL ARTICLE) 2. A theory-based approach for improving demand artifact assessment in... Demand artifact has been an ongoing concern in many fields where researchers work with human subjects in laboratory settings (e.g., Baker 1999; Grossman and Till ... (PERIODICAL ARTICLE) 3. Assessing the long-term impact of a consistent advertising campaign on... Although most advertising researchers assume that a consistent long-term advertising campaign is an effective way to present a solid enduring image to consumers and maintain ... (PERIODICAL ARTICLE) 4. Imagine yourself in the product: mental simulation, narrative... A recent television ad for a Lexus[R] automobile was filmed from the driver's seat. The car is stopped at an intersection with a car next ... (PERIODICAL ARTICLE) 5. Spokes-characters: creating character trust and positive brand attitudes. The use of spokes-characters has received increased media attention, with hour-long television programs devoted to addressing their potential benefits to brands. This attention is not ... (PERIODICAL ARTICLE) 6. How advertising practitioners view ethics: moral muteness, moral myopia,... Advertising practitioners face ethical issues that are common to all professionals, but they also encounter issues related to factors unique to advertising. Despite some academic ... (PERIODICAL ARTICLE) 7. Remembering Kim B. Rotzoll. The death of Kim Rotzoll last November was not the usual situation in which a cherished colleague dies. Such news usually comes long after colleagues ... (PERIODICAL ARTICLE) 8. From the editor. I am using this column to update interested parties on the "state of the journal." Tradition suggests that the Editor report on this matter in ... (PERIODICAL ARTICLE)
1-8 (of 8) related articles Sort by: Relevance \| Date Items per page

▼ - newer

older - ▼

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

Top Resources

Business Advice

Browse by Industry

Browse by Geography

Site Resources

Tools

Sponsored Links

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

© Copyright 2008 The Gale Group, Inc. All rights reserved.

You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.