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Journal of Advertising: 20030622

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1. Party bias in political-advertising processing: results from an experiment... The processing of political advertising is inherently complex. Variations in the environment in which political advertising operates make it difficult to detect the effects of ... (PERIODICAL ARTICLE) 2. Long-term effects of television advertising on sales of consumer durables... All advertising is nor designed to lead directly to sales. For example, some advertising may be aiming for long-term brand-image building. Whether it is designed ... (PERIODICAL ARTICLE) 3. On the use of time expressions in promoting product benefits: the... The theme of time is increasingly used by advertisers to convey product benefits, indicative of the accelerating societal time concern that accompanies industrialization and urbanization ... (PERIODICAL ARTICLE) 4. And now, a word from our sponsor: a look at the effects of sponsored... According to a recent Jupiter Communications report (Peach, Blank, and Grahn 2002), on-line ad spending is expected to reach $14 billion by 2007, making the ... (PERIODICAL ARTICLE) 5. Account planners' views on how their work is and should be evaluated. A relatively recent development in the U.S. advertising industry, account planning is aimed at generating strategic insights during three key phases of the campaign process: ... (PERIODICAL ARTICLE) 6. From the editor. It is my pleasure to assume the editorship of the Journal of Advertising. I am humbled by the American Academy of Advertising's trust in me ... (PERIODICAL ARTICLE)
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Journal of Advertising Archives

2005

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