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Issue Date:
03/22/2003
In This Issue
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1. Tools or toys: inventing the need for domestic
appliances in postwar and...
In everyday life, it seems as if products such as washing machines or refrigerators have always been objects of necessity; it is not customary to ... (PERIODICAL ARTICLE)
2. World War II poster campaigns: preaching frugality to
American consumers.
American consumer culture has always been a matter open to public comment, debate, and influence. For more than two centuries, different communications media and styles ... (PERIODICAL ARTICLE)
3. Brand morphing: implications for advertising theory
and practice.
Consider the Absolut Vodka brand. Absolut appears to fit with, cater to, and even celebrate the confusion and diversity in contemporary consumer culture (Brown 1995; ... (PERIODICAL ARTICLE)
4. Exploring collective memories associated with
African-American advertising...
Fisk Tires, Armour Star Ham, Gold Dust Washing Powder, Pillsbury's Best, Bull Durham smoking tobacco, Dixie Boy firecrackers, Uncle Tom Bourbon Whiskey, and Coon Chicken ... (PERIODICAL ARTICLE)
5. "Red time is me time": advertising,
ambivalence, and women's magazines.
In this study, the intertwinings of advertising, consumer culture, and the concept of self are played Out in an experiential advertising campaign for a U.K. (PERIODICAL ARTICLE)
6. Cultural values in advertisements to the Chinese
X-Generation: promoting...
By analyzing a society's ads, research can infer changes in consumption and cultural values from changes in advertising appeals (Pollay 1986). This study is designed ... (PERIODICAL ARTICLE)
7. Men, dogs, guns, and cars: The semiotics of rugged
individualism.
Although Americans commonly are viewed as the most highly individualized of all populations (Bellah et al. 1985; Inkeles 1983; Tocqueville 1835), and many acts of ... (PERIODICAL ARTICLE)
8. Special issue on advertising and consumer culture.
(From the Guest Editor).
For the past four years, I have been writing a book with Elizabeth H. Pleck of the history department at the University of Illinois on ... (PERIODICAL ARTICLE) | |
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1-8 (of 8) related articles
Items per page
1-8 (of 8) related articles
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