Journal of Advertising

Issue Date: 09/22/2000

In This Issue

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1. A Content Analysis of Magazine Advertisements from the United States and... In recent years, a wealth of literature has increased our understanding of cross-cultural differences in advertising content. Abernethy and Franke (1996) point out a gap ... (PERIODICAL ARTICLE) 2. The Relationship between Values and Appeals in Israeli Advertising: A... Eight hundred and sixty-one Israeli TV ads, dated from 1995 to 1997, were examined for their value system and their appeal type to determine the ... (PERIODICAL ARTICLE) 3. The Impact of Corporate Credibility and Celebrity Credibility on Consumer... Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility--the reputation of a company for honesty and ... (PERIODICAL ARTICLE) 4. Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition... As the regulator of all national food advertising, the Federal Trade Commission (FTC) has expressed concern that consumers may be misled by certain comparative nutrient ... (PERIODICAL ARTICLE) 5. Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad... This research investigates gendered responses to self-oriented (help-self) and altruistic (help-others) charitable ad appeals. Results from two studies conducted with U.S. undergraduates show that sex ... (PERIODICAL ARTICLE) 6. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role... Two studies are presented that examine the role of attractiveness and expertise in the "match-up hypothesis." Much "match-up hypothesis" research has focused on physical attractiveness. (PERIODICAL ARTICLE) 7. From the Editor. The Journal of Advertising has had a rich history of producing valuable special topic issues of the Journal on an occasional basis. These issues offer ... (PERIODICAL ARTICLE)
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