Business Periodicals

Journal of Advertising: 19990922

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1. The Portrayal of African-American in Business-To-Business Direct Mail: A... The purpose of this article is to extend latitudinally the stream of research regarding racial minorities in industrial advertising and to provide a benchmark for ... (PERIODICAL ARTICLE) 2. The Influence of Consumer Socialization Variables on Attitude Toward... Using the theory of consumer socialization, the authors explore factors that might shape attitudes toward advertising for African-American and Caucasian young adults. Though the African-American ... (PERIODICAL ARTICLE) 3. Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues... The ability of three advertising cues--third-party product endorsement, brand popularity, and event sponsorship--to affect consumer perceptions with regard to product quality, uniqueness, manufacturer esteem, and ... (PERIODICAL ARTICLE) 4. Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting... Advertising practitioners have long been the target of charges of unethical conduct stemming from their supposed use of subliminal techniques, though very few studies have ... (PERIODICAL ARTICLE) 5. Advertising Agency Compensation: An Agency Theory Explanation. Advertising agency compensation may change dramatically in coming years as advertisers put pressure on agencies to reduce commissions and tie compensation to performance resulting from ... (PERIODICAL ARTICLE) 6. Flaming, Complaining, Abstaining: How Online Users Respond to Privacy... Attitudes and opinions about online advertising practices and consumer privacy concerns have been studied in both the academic and popular press. However, online consumers' response ... (PERIODICAL ARTICLE)
1-6 (of 6) related articles Sort by: Relevance \| Date Items per page