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Journal of Advertising Research

Latest Issue: 06/01/2007

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In This Issue

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1. The internet revolution.(Editorial)(Editorial) BEYOND ALL THE HYPE and technological wonder of the world wide web ... Beyond the dotcom bust, new venture capital pouring into new startups, and ... (PREMIUM PERIODICAL ARTICLE) 2. From the periphery to the core: as online strategy becomes overall strategy,... Consumers today are spending more time online than with any other marketing channel. This fundamental shift in the mediascape is driving both how consumers engage ... (PREMIUM PERIODICAL ARTICLE) 3. Lessons from online practice: new advertising models. The advertising industry is crossing an inflection point, passing from the conventional mass media interrupt and repeat model for advertising to a family of advertising ... (PREMIUM PERIODICAL ARTICLE) 4. The future of online market research. As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work ... (PREMIUM PERIODICAL ARTICLE) 5. Brand Experience on the pitch: how the sponsors fared in the World Cup. Brands see major live events as opportunities to connect with consumers and to build brand equity and sales. In this article, we describe how the ... (PREMIUM PERIODICAL ARTICLE) 6. Extrinsic cue of warranty by selling through a reputable website.(Survey) This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects ... (PREMIUM PERIODICAL ARTICLE) 7. How mobile advertising works: the role of trust in improving attitudes and... How does trust affect consumer attitudes and recall in mobile advertising? This study explores this question by conducting a large-scale "pseudo" mobile advertising campaign in ... (PREMIUM PERIODICAL ARTICLE) 8. Quality issues in online research.(Survey) Online polls and surveys using volunteer panels have grabbed a large slice of the research data collection market largely because they offer fast and cost-effective ... (PREMIUM PERIODICAL ARTICLE) 9. How web banner designers work: the role of internal dialogues,... In-depth interviews with web banner designers, combined with retrospective protocols, reveal implicit theories of the communication process that they apply during their creation process. These ... (PREMIUM PERIODICAL ARTICLE) 10. Using brand websites to build brands online: a product versus service brand... This study analyzes important content, function, and design elements of brand sites along six dimensions: text information, multimedia information, interface design, loyalist support, promotion synergy, ... (PREMIUM PERIODICAL ARTICLE)
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