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Today's Must Read

Prepare for PR Fallout

By Leslie Levine | Filed In: Jerusalem, Israel and Israel

The lesson, of course, is that when you take a risk like this you absolutely must be prepared for the impact.

Blog Post

Exploit the Niches

By | Filed In: Media & Telecommunications

The day of mass marketing is over. The market is splintered into a million and one different pieces. Marketing today is all about exploiting niches and blogs can help you do that quite...

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Mass is Out, Niche is In

By Paul Chaney | Filed In: Market Segmentation and Market Research & Analysis

"Blogs could end up providing the perfect response to mass media's core concern: the splintering of its audience." That's one of the closing salvos to THE article on business blogging so far...

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