Interactive Television
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Business Glossary 
television service that enables consumers to shop, vote, bank, play games, and so forth, via a television/ telephone/computer combination. For shopping, merchandise is displayed on the television screen and may be ordered by hitting keys on a special keypad or on a touch-tone telephone dial that is linked electronically to the seller.
Industry Associations
Industry Associations
Association for Interactive Marketing
Organizations, corporations, and individuals interested in the interactive television industry. Promotes the interests and image of the interactive television industry through political action and press releases. Provides reporters with research ...
Members: 550
Founded: 1992
Dues: governing, $5,000 annual; corporate standard, $1,000 annual; standard (for DMA members only), $750 annual.
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