Get that name right!

An advantage of the electronic age of communication for hard pressed Editors is the rarity of having to apologise for errors in transposition that reach the printed page. It would be nice to claim that is due to brilliant editorial skills, but the cold fact is that the reduced need to re-key names

So without more ado, an admission of guilt to Swansea and Bristol-based Prescott Jones Insurance Brokers for my mistake in the April issue when somehow the word 'James' usurped 'Jones'. Yes, I did have to re-key, but that is no excuse (although worth a try). So apologies to directors Ed Prescott and especially Gareth Jones (left in the photo).

A commercial insurance market player, Prescott Jones celebrates its 15th anniversary this year. Since 1991 the portfolio has grown to more than 1,700 businesses bringing in a combined premium income in excess of ?7m.

From the outset the company's philosophy has been customer driven. Ed Prescott: "Our overall client retention rate is 98%. We've achieved a great deal in the past 15 years but now we intend raising the bar once again. We will be engaging in an aggressive sales and marketing drive to increase our brand awareness, particularly in our own backyard of South Wales. Our aim is to increase our premium income to ?10m in the next two years. It's ambitious, but I know we have the team to do it."