Pacific Life's Variable Annuity Materials Ranked#1.

NEWPORT BEACH, Calif. -- Pacific Life Insurance Company's variable annuity materials were ranked #1 by financial professionals in an independent study conducted by the marketing consulting firm, Marketing Matrix International.

In the 2007 Marketing Matrix "Best Practices in Variable Annuity

Best Overall
Visual Elements
Readability
Usability
Information Substance
Comprehension
Motivation

"Pacific Life consistently produces outstanding VA kits that advisers can use effectively with clients," said Marcia Selz, Ph.D., president and chief research director of Marketing Matrix. Serving the financial services industry since 1987, Marketing Matrix conducts a series of research studies on topics of interest to the investment, insurance, and banking industries. For the "Best Practices" studies, financial advisors participate in individual two-hour sessions that include literature assessment questionnaires and in-depth interviews.

According to Kathleen McWard, CFP[R], vice president, marketing, Annuities & Mutual Funds Division, "Pacific Life is committed to offering financial professionals the most informative and educational materials for their clients. We will continue to make enhancements to produce easy-to-understand marketing pieces to aid them in the sales process."

Founded in 1868, Pacific Life provides life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans1. Pacific Life counts more than half of the 50 largest U.S. companies as clients2 and is a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor's, and Moody's, visit the company Web site at www.PacificLife.com.

1 Product features and availability vary by state.

2 Data compiled by Pacific Life using the FORTUNE 500[R] list as of April 2007.

Pacific Life Insurance Company is licensed to issue individual life insurance and annuity products in all states except New York. Product availability and features may vary by state.

Variable insurance products issued by Pacific Life Insurance Company and mutual funds issued by Pacific Life Funds are available through licensed third-party broker/dealers and distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life.