Protective Ranked #1 for In-Person Wholesaling in 2003 DALBAR Variable Annuity Survey.

Business Editors

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Jan. 12, 2004

In a recent survey conducted by DALBAR, financial professionals ranked Protective Life Insurance Company (NYSE:PL) number one for In-Person Wholesaling in the Variable Annuity Mid Size category. The survey represents

"We understand the importance of superior service and sales support for financial professionals," said John Deremo, Senior Vice President, Institutional Distribution Group. "Our knowledgeable and experienced wholesaler team reflects our commitment and focus on providing financial professionals with a level of service that exceeds their expectations. We believe strongly in making business easy -- this begins with our wholesaler team and is supported throughout the entire Protective organization."

Protective Life Corporation, the parent company of Protective Life Insurance Company, was established on a profound belief in the American dream. Since 1907, Protective Life Insurance Company has remained true to its core values: Quality, Serving People, and Growth. This unwavering commitment to doing the right thing for the people we serve has been rewarded with stable, long-term relationships and continuous growth. Today, Protective Life Corporation and its subsidiaries have over 2,500 employees nationwide, each dedicated to proving the wisdom of our collective vision: Doing the right thing is smart business(R).

NOTE: Variable annuities are issued by Protective Life Insurance Company (PLICO). Securities offered by Investment Distributors, Inc. (IDI). Both located at 2801 Highway 280 South, Birmingham, AL 35223. PLICO and IDI are each subsidiaries of Protective Life Corporation. Protective Life Corporation is a separate company and is not responsible for the financial condition or contractual obligations of PLICO.