Brokers Cast a Wide Net With Electronic Exchange.

Still in development, it doesn't have an official name, yet the ground swell for the electronic insurance exchange appears to be growing.

Depending upon whom you ask, the "exchange" is the best technology for the insurance industry since the Internet, a "me-too" service that will only add complexity to the supply chain, or a behemoth to be reckoned with by carriers and producers alike.

Regardless of how it's perceived, the exchange movement is not unlike the proverbial freight train. It's chugging along and gaining speed. This is largely the result of the i