Channel changing.

The WGA strike, rolling into its third month, continues to shake up the TV picture, with recent events including the cancellation of the Golden Globes, and many late night shows returning to the air--without writers. With no end in sight, the Business Journal asks:

Has the strike changed

Paul Richey

Southwest Region Managing Director Focus Investment Bankers

Not mine so much. It has my fiancee's. I watch Fox News, basketball and football--she watches "Grey's Anatomy" and "Boston Legal." It has an effect but not that terrible. It's tolerable. My fiancee is reading more, but she likes other shows like I do. We're watching more public broadcasting and, of course, election news.

Ken Le

Partner KPMG

[ILLUSTRATION OMITTED]

I have not been significantly affected since my TV viewing lately has been limited to the news. However, I am disappointed that "24" will not be aired since I was looking forward to seeing what Jack Bauer will be doing next.

LaRae Mardesic Bechmann

President and CEO Chrysalis

I actually spent a great deal of time networking over my holiday. So, basically, I spent very little time in front of the television. I'm a "60 Minutes" watcher, but I don't believe that's been affected and I also watch the news. I also watch "Desperate Housewives," and that has been affected. I use that to decompress and they've taken that away from me.

Andrew Rosengarten

Associate Colliers International

The writers' strike hasn't discouraged me from watching TV. The programming I prefer to watch is mostly on ESPN or CNN, and neither network has been affected by the striking writers. I support the writers in their stance on compensation. However, I hope they can reach an agreement soon. If NBC's "The Office" doesn't start showing new episodes, my Thursday nights will be ruined.

Gail Stonehouse

Chief Operating Officer Lloyd S. Berkett Insurance Agency

My television habits have not changed drastically as a result of the strike. However, the few shows that we watch are being replaced by cooking shows, rental movies and other programs.

Casey Sobhani

Partner Liner Yankelevitz Sunshine & Regenstreif

In one sentence: I'm watching a lot more football. "The Colbert Report," Letterman, Leno and "SNL" are all affected by the strike. I'm watching a lot of TVLand: "Cheers" and "Three's Company." I'm also spending more time with the family, which isn't a bad thing.

Edward Kibirige

Senior Director of Development, Western Region CARE USA

It hasn't affected my viewing at all--I watch a lot of international news. I need to know what's going on in Kenya and Iraq, for instance. For entertainment, I watch college football, basketball and pro football. If not those--I'm watching CNN or the BBC. So it's had minimal effect on me.

Duncan Paterson

Principal Gensler

[ILLUSTRATION OMITTED]

The truth is my viewing hasn't changed all that much. After all, European soccer highlights are really all that matter. I am starting to assume that the writers secretly all are scripting the most nauseating reality program on television: the 2008 presidential primaries.