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Pivotal CRM goes vertical. (News).(Brief Article)

Publication: KMWorld
Date: Monday, July 1 2002

Pivotal (pivotal.com) is developing what it claims are the first vertical CRM offerings specifically designed for mid-enterprise companies. Pivotal also announces it is working closely with strategic partner Cap Gemini Ernst & Young (cgey.com) on its newly released strategy for the investment banking, healthcare insurance and real estate/construction verticals.

Pivotal reports industry-specialized CRM offerings feature preconfigured business rules and workflow, adaptable data models and customization designed for the specific business needs of mid-enterprise companies.

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