Closing a sale at the worksite; benefits brokers are best advised to act like chameleons.

Selling supplementary benefits at the worksite these days is challenging, complex and rewarding. There's nothing complex, though, about a single element to selling these products. The best way to proceed is to know the employer, then act like a chameleon.

Chameleons are creatures that survive and prosper by adapting to their environment, modifying the way they present themselves to match their surroundings. Those who survive and prosper in the challenging environment of worksite sales do the same thing: they modify the way they present themselves to better fit the preva