Voluntary Benefits: Promising New Value Thirst for education, support expected to elevate...

With a wide range of voluntary insurance products and services helping to promote choice in the face of core benefit cutbacks and cost-sharing during the past few years, important nuances will drive the next growth spurt involving employee-pay-all policies.

Employers that offer voluntary coverage options see a connection between the scope and quality of benefits and keeping loyal and valued employees happy. "Those companies whose culture is conducive to offering products and services really like our education component as opposed to inundating employees with discounts,"