When will individual LTC sales take off?(LTC Perspective)(Insurance industry marketing)

The long-awaited burst of long term care insurance sales to individuals has yet to materialize.

Observers broach a myriad of reasons for this. These include failure to pass a meaningful federal tax deduction, industry instability in the past few years, rate concerns, media people who 'don't get it,' and no implementation of a "Got LTC Insurance" consumer awareness campaign.

I believe that many people are waiting for the wrong cure for the sales ailment. It seems the industry is at a significant crossroads, and it must make some key decisions before sales wil